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 Subject : MSSU - Admissions Communications and Marketing Coordinator.. 01/27/2022 12:37:16 PM 
Dr. Shellie Hewitt
Posts: 9
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Posting:https://www.mssu.edu/business-affairs/human-resources/open-positions-clear-company.php

Job Title: Admissions Communications and Marketing Coordinator

Department: Office of Admissions

Reports To: Dean of Admissions

Job Type: This is a full time, exempt position.


General Statement of Job
The Admissions Communications and Marketing Coordinator oversees and manages all communications with prospective and new students through the entire admission funnel via multiple communication platforms; primarily through the TargetX Constituent Relationship Management (CRM) software.

Serves as the lead Campaign Manager for TargetX. Also, creates and updates admissions web pages, manages all admissions social media platforms. Primary liaison between admission and University Relations and Marketing (URM) and maintains a master communication plan including publications, events, social media, email, text, etc.

Facilitates the creation and development of layout and design concepts of various print and electronic materials and admissions website pages, direct mail pieces, newsletters, emails, drip campaigns for all student recruitment materials.

Essential Duties:
Coordinator for professional and creative judgment to create communications to represent University image and messages for programs, recruitment and event initiatives, and admissions processing.

In collaboration with URM, uses professional discretion to recommend appropriate content and visual aids to use on website, in publications, recruitment and event materials, departmental brochures and other printed material.

In coordination with the Dean provides professional judgment to develop, oversee and maintain a master communication plan including publications, events, social media, email drip campaigns, text, etc.

Use specialized knowledge in the field of communications to prepare and implement all communication campaigns related to admissions, recruitment, and events.

Be very comfortable multitasking on a number of different projects with various student populations simultaneously.

Be able to meet tight deadlines while being respectful and having a positive attitude with colleagues and students.

Is responsible for developing the campaign workflows and the scheduling of campaigns in Target X with the ultimate goal of increasing communication effectiveness for recruits.

Provide monthly data analytics on current campaigns and make professional recommendations as needed.

Write copy for initiatives, including admissions, recruitment, and events.
Create a plan for sending out all communications for a full academic year.
Builds and repairs web forms within Target X.

Attends publication meetings and corresponds with Admissions staff and other departments regarding recruitment and publications.

Spearheads initiatives for ensuring Admissions complies with university data standards protocols.

Performs other duties as required.
 
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